| Anatomy of a Scam (page 2) Fictitious earnings claims and statements To convince a skeptical mark, scammers will often resort to the use of false or altered earnings statements, checks, and other documentation to help back their exaggerated earnings claims. With the aid of a scanner and an image editing program such as Photoshop or even MS Paint, any printed or electronic statement can be altered with ease. $100 can become $10,000 by simply adding some extra zeros for example. But scammers have even more sophisticated methods to alter documents and statements than photo editing programs. Scammers with HTML knowledge can simply pull up an online earnings statement (ie Paypal account or an online banking account) and view the HTML code. Then they can alter the HTML by imputing the desired numbers. For example, $19.95 can be become $199.95. Then the altered code is republished on the scammers server with any of the pertinent logos (ie Paypal logo, Bank of America logo) uploaded as well. Finally the scammer will take a screenshot of the modified page and republish the screenshot on their server. Then what you get is a screenshot of an altered document that looks just as real as the original. Like shill testimonials, it is very difficult-if not impossible to determine if a document is authentic or altered. Scammers take extra care to ensure that their spoofs aren't uncovered. Common sense is your best weapon, which will be explained in the article Warnings Signs. Flaunting wealth The scammer will openly flaunt his wealth by displaying pictures of fancy automobiles, mansions, silk suits, and various pieces of jewelery that he 'bought' using his system. In reality those luxeries were purchased from the proceeds of his victims-not the actual product he is advertising. Once again this device is used to drive the viewer into an irrational 'get rich quick' frenzy. This technique is similar to the 'hype type' discussed on the previous page. Money back guarantee Even after utilizing all of the above techniques, the mark may still be skeptical. And thats when the final weapon in the scammers arsenal is unleashed- the venerable 100% ironclad money back guarantee!! After all even if all of this is just hype I can get my money back...right? Wrong! To get your money back from a scammer is like pulling teeth. For online products when you try to contact the scammer he will simply fail to answer his email or the phone. Or he will devise an excuse for why your money back guarantee is null and void. Your only option in this case is to try to reverse the charge if you paid by credit card. If you paid by check or money order, your odds of collecting a refund are nil. You only have the postal inspectors to go to bat for you, and they are already overworked. Fraudulent infomercials have a different tactic for giving victims the ol' refund runaround. Lets say you buy Don' Instant Money Making Secrets and is it backed by an 100% ironclad money back guarantee!! So you give it a try and to your dismay it only consists of a thin pamphlet explaining how real estate works and how to open a savings account. A complete waste of $34.95. So you mail everything back within 30 days as instructed by the infomercial. Either one of two things happen: 1. You forget about it and assume the refund was processed. When your bank statement comes in the mail a few weeks later to your horror not only you have been charged for $34.95 program (no refund), but you have also been charged for a slew of other services you don't recall ordering. 2. You notice the refund wasn't processed and you contact the infomercial company. They say that either they didn't get the program, you sent it in too late, or it was damaged and hence non-refundable. Either way, good luck getting you money back. It may appear that scammers employ tactics that many salespeople use, but honest sales people DON'T use shill testimonials, fictitious earnings statements, or make exaggerated promises they can't keep. Honest salespeople also honer their refund policies. Next: The different types of scammers Page 1 |
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