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If you've been on the Internet for more than seven minutes, chances are that
you've been solicted to buy email lists that contain millions and millions of
addresses.
Bulk e-mail is getting harder and harder to do: ISP's don't make money off of
bulk e-mail and it does legitimately use up their resources. Many (like AOL)
have spent millions of dollars to stop the flow of bulk e-mail to their servers. I
do understand that this eats up money but partly because they want all of it
stopped. Like the drug problem it is a difficult war to win.
Bulk e-mail just doesn't work like it used to: Not because less people are
doing it but because there is so much free stuff on the net, free newsletters,
and free reviews/articles on sites. People just don't have the time to read
every stupid message that they receive in their inbox.
A few years ago you would send out 1,000,000 bulk e-mail messages, you
would get maybe 10,000 to 20,000 new visitors to your site. Now, unless you
have a super clean list, you might only get 1,000 visitors or less.
Look at that number! That means Spam is 80% less effective than it used to
be. Plus these people are not qualified traffic. Most don't have any interest in
buying anything. It's not like someone that was looking for you.
What do the data and numbers mean to me? That Bulk e-mail is a dying
form of marketing. Yes, people are going to continue to Spam out messages
but the success they have is going to be less and less.
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